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  • Hagar Taher

The newest way to shop smarter just hit the App Store shelves.

Updated: Sep 10

The e-commerce market size in Egypt is currently worth USD 7.8 billion and comprises a number of local, regional, and international platforms that have transformed the retail landscape, offering convenience and accessibility to approximately 40% of Egyptians that now shop online on a weekly basis.

“The e-commerce market size in Egypt is expected to exceed USD 15 billion in the next 5 years.”

Remarkably, the fastest-rising newcomer in this very competitive space today is Kenzz, a nimble startup based at The GrEEK Campus Downtown. Founded by Ahmed Atef, Mahoud Al Silk, and Moataz Sami, Kenzz provides a reliable mass-e-commerce solution that enables end users to save up to 65% through the application and website. Their business model involves directly sourcing from manufacturers and offering users access to group buying discounts (aka “عرض الحبايب”) when they shop with others, bringing to the market a brand-new shopping experience.

Group Buying is a type of social commerce in which goods and services are offered at a lower cost in exchange for a certain guaranteed number of buyers partaking in the offer.

Kenzz is able to achieve operational efficiencies by grouping orders and delivering them to a single location, minimizing delivery time for customers, and effectively ensuring cost-saving for its users as promised. Recently, Kenzz launched their mobile app which quickly rose to the top of the charts, reaching #1 on the App Store’s Most Downloaded List (Egypt). The virality of Kenzz app is partially due to genius user activation features that gamify and socialize the shopping experience through daily pop culture trivia and rewards, weekend “crazy” deals, and global brand clearance up to 50%. With more features to be rolled out in the coming months, the Kenzz app is a serious contender in the social commerce space.

“It's exciting to witness the rapid adoption of Kenzz in Egypt's evolving e-commerce landscape. Our team at Kenzz is dedicated to revolutionizing how people shop online; by directly facilitating group purchases, we're reshaping the shopping experience and enabling users to unlock substantial savings of up to 65%. The recent achievement of reaching the #1 spot on the App Store's Most Downloaded List in Egypt has been a testament to the hard work and innovation that our team brings to the table. We're excited about the future as we continue to grow and strive to exceed expectations in the e-commerce space." Ahmed Atef, CEO of Kenzz

How to save on shopping using Kenzz in 5 simple steps:
  1. Create an account

  2. Browse our catalog and select the products you like

  3. Select the “مع حبايبك” purchase option

  4. Send the auto-generated link to a friend

  5. Shop before the end of day.

Download Kenzz on the App Store or Google Play.

Further Reading:

[1] E-Commerce Market In Egypt (2023 - 2028), Mordor Intelligence

[2] Definition of Group Buying, Gartner

[3] Kenzz, an Egyptian e-commerce platform for the mass market, grabs $3.5M seed funding, Tech Crunch.

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